GYM & STUDIO OWNER REVENUE DIAGNOSTIC
Gym Member Churn & LTV Calculator
Calculate your facility's member lifetime value (LTV), annual attrition revenue leaks, and the exact ROI of reducing member drop-off.
Average Member LTV
$2,664
Avg Lifespan: 22.2 monthsAnnual Revenue Lost to Churn
$23,040
~16 members cancel / month+1.5% Retention Recovery
+$7,560
Added to bottom-line profit / yrFacility Model Inputs
Active Members:350
Current recurring membersMonthly Dues ($):$120
Average membership feeMonthly Churn:4.5%
Gym industry average is ~5%Monthly MRR:$42,000
Annual Gross: $504,000
Trajectory: +4 net members/mo
Gym Retention & Member Churn FAQ
Understanding gym member attrition benchmarks, retention ROI, and lifetime value economics.
The fitness industry average monthly churn is between 4% and 7% (amounting to 40%–50% member turnover every year). Elite strength facilities, boutique studios, and coaching gyms that prioritize member community and tracking achieve churn rates below 2.5% to 3.5%.
Facility Management OS • FitSchool Beta
Automate Gym Retention & Check-ins In FitSchool
FitSchool eliminates member drop-off with attendance anomaly alerts, barcode check-in, automated payment retries, and workout program delivery.